About Lead Compliance Hub
An operator's field guide to the landmines
I'm Bill Rice. I've spent decades building and running online lead-generation programs in mortgage and lending. Lead Compliance Hub is the resource I wish I'd had: a plain-English, visual guide to navigating the legal and regulatory landmines — TCPA, FTC, FCC, DNC, consent, and data-broker privacy — written by someone who actually runs the funnels, not a law firm.
What this is — and what it isn't
Lead-generation compliance is genuinely confusing right now. Rules get written, vacated, repealed, and re-litigated; states pass their own statutes on their own timelines; brand-new laws like the Homebuyers Privacy Protection Act and the California Delete Act change the ground under whole business models. Most operators are trying to do the right thing and simply can't find a clear, trustworthy explanation of what "the right thing" even is.
This site is my answer to that. It translates the regulatory surface into something an operator can use: a visual landmine map, interactive self-audit and consent-checking tools, and topic hubs that go deep with the primary sources linked. Everything is built around how you actually run a funnel — capture, consent, contact, and the proof you keep.
What it is not is legal advice. I'm an operator sharing field-tested best practices, not a lawyer applying the law to your specific facts. The goal is to help you understand the terrain and ask sharper questions — then confirm anything that matters with qualified counsel. That boundary is deliberate, and you'll find it spelled out in the disclaimer.
Why I'm the one writing this
I've spent 30+ years in mortgage and lending, much of it in performance marketing and lead generation — generating leads, buying them, and building the systems that route and work them. I founded and run a performance-marketing agency, I've owned a direct-to-consumer lender, and I wrote The Lead Buyer's Playbook. I've lived on every side of a lead: the affiliate sending traffic, the generator capturing it, the buyer working it, and the operator who has to keep all of it clean.
That vantage point is the whole point. Compliance content written by lawyers tends to be precise but impractical; content written by vendors tends to be practical but self-serving. I'm trying to sit in the useful middle — operator-grade judgment, honestly sourced, with no product to push.
What you'll find here
The Landmine Map
The whole regulatory terrain on one screen, with the safe route through it.
Interactive Tools
A compliance self-audit, a data-broker check, a consent-language checker, and a DROP deadline tracker — free, and nothing you enter is stored.
Topic Hubs & Articles
Operator-grade explainers on trigger leads, TCPA consent, state mini-TCPAs, litigation, and proof-of-consent tech.
Plain-English Glossary
The acronyms and terms of lead-gen compliance, defined without the legalese.
The Compliance Brief
A newsletter that tells you what changed and what to do about it. Free, no spam.
Stay ahead of the rule changes
Plain-English breakdowns of what changed in lead-gen compliance and what to do about it — no spam, unsubscribe anytime.