Blog
Clear, plain-English guidance for operators navigating lead-gen compliance.
How to Vet Lead-Gen Counsel With Public Court Data
Directories rank reputation, not experience. Federal dockets carry a TCPA cause code, structured firm names and a free API — here is how to use them, and the three reasons the numbers can mislead you.
The California Invasion of Privacy Act, Explained for Lead Generators
A wiretapping statute written for telephone lines is now the fastest-moving litigation front in lead generation. How the CIPA theories work, what a claim is worth, and where consent actually sits.
TCPA Compliance in 2026: What the Law Requires, and What Is Only Proposed
The TCPA is the most expensive statute in lead generation. What it prohibits, the calling hours and dialer limits that bind you today, and which widely repeated rules are delayed or merely proposed.
Trigger Leads, Explained: How They Work and What's Legal After the HPPA
A trigger lead is generated the moment a lender pulls credit for a mortgage. How that works, what the Homebuyers Privacy Protection Act restricted in March 2026, and who can still legally receive one.
How to Vet a Lead Vendor: The Compliance Questions That Separate Clean Sources From Lawsuit Factories
A practical, operator-to-operator guide to the compliance due-diligence questions that tell a clean lead source apart from a lawsuit factory before you buy.
How Long to Keep Proof-of-Consent Records (Hint: Longer Than Four Years)
Why the common "keep it a few years" answer is too short — a records-retention field guide for lead buyers and sellers, grounded in the actual rules.
TCPA Statutory Damages Explained: What $500 and $1,500 Per Violation Really Means
How TCPA's per-violation damages compound across a calling campaign, why class actions scale into eight figures, and what operators can do to limit exposure.
Buying Leads Without Buying Someone Else's Liability: A Buy-Side Compliance Checklist
When you buy a lead, you inherit how it was captured and consented. This operator's field guide walks the buy-side checklist: what consent law actually requires, what proof to demand from sellers, how to vet sources, and the contract terms that protect you.
Are You a “Data Broker” Under California Law? The Direct-Relationship Test
California’s data-broker definition turns on one question: do you have a direct relationship with the consumer? Here’s how the test works for a lead-gen business — and where the GLBA/FCRA carve-outs stop.
Proof of Consent: A Field Guide to TrustedForm and Jornaya for Lead Buyers
Why every lead you buy or sell needs a reproducible consent record, what a defensible record actually contains, and how TrustedForm and Jornaya document the consent interaction.
Your Internal Do-Not-Call Policy: What the Law Actually Requires Beyond the National Registry
Scrubbing the National DNC Registry isn't enough. The TCPA and FTC rules require your own written internal do-not-call policy, training, and records that hold up.
How TCPA Lawsuits Get Built (and Where the Risk Really Lives)
A plain-English field guide for lead-gen operators on how TCPA cases come together, why statutory damages make them attractive to plaintiffs, and what the 2025 vacatur of the FCC's one-to-one consent rule actually changed.