Tool

Compliance Self-Audit

A three-minute gut check for a lead-gen operation. Answer honestly and you'll get a risk score and a prioritized punch list of the landmines worth clearing first. Nothing you enter is stored.

Consent

1. Do you capture prior express written consent before making marketing calls or texts?

Consent

2. Does your opt-in clearly and conspicuously disclose who may contact the consumer?

Proof

3. Do you capture and store reproducible proof of consent (e.g., TrustedForm or Jornaya)?

Calling

4. Do you scrub against the national and applicable state Do-Not-Call lists before dialing?

Calling

5. Do you honor opt-out/STOP requests promptly and maintain an internal do-not-call list?

Buying leads

6. If you buy leads, do you verify the consent actually authorizes calls by your company?

Data & privacy

7. Do you know whether you must register as a data broker (California Delete Act and similar)?

Calling

8. Do you account for stricter state mini-TCPA rules in the states you call into?

Trigger leads

9. If you use mortgage trigger leads, do you qualify under one of the HPPA exceptions now in force?

AI & automation

10. If you use an AI-generated or cloned voice on outbound calls, do you get prior express written consent first?

AI & automation

11. Are your application-to-person text campaigns registered with the carriers (10DLC) with required opt-out language?

Web tracking

12. Do you disclose and get consent for the tracking pixels, session-replay, and chat tools running on your lead forms?

Health data

13. If you generate health, medical, or insurance leads, do you know whether what you collect is protected health information?

Calling

14. Do you restrict outbound calling to permitted hours in the consumer's local time zone?

Calling

15. If you use a predictive dialer, do you measure and cap your abandoned-call rate?

Calling

16. Do you maintain a written do-not-call policy, train staff on it, and keep the required records?

Your risk score

100/ 100

Mostly clear

0 of 16 answered

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This is an educational tool, not legal advice. It offers general, best-practice guidance from an operator's perspective and does not account for your specific facts or jurisdiction. Using it does not create an attorney–client relationship. For advice on your situation, consult qualified counsel.