DROP Deadline Tracker

Annual data-broker registration deadline

Data brokers must register with California by January 31 each year. Non-registration carries a penalty of $200 for each day the business is not registered.

Consumers can submit DROP deletion requests

Since January 1, 2026, consumers can use DROP — the Delete Request and Opt-out Platform — to send one deletion request to every registered data broker.

Brokers must begin processing DROP deletions

Starting August 1, 2026, registered data brokers must process the deletion requests received through DROP, then re-check the platform on a recurring basis. Failing to process a valid request carries its own per-request, per-day penalty.