Your starting point
New to this? Start here.
Lead-generation compliance looks like a wall of acronyms — TCPA, PEWC, TSR, DNC, HPPA, the Delete Act — until someone who runs the funnels walks you through it. That is what this site is. Three steps to get oriented: see the whole terrain, find your own gaps, then go deep only where it applies to you.
— Bill Rice. None of this is legal advice; it's an operator's field guide.
See the whole terrain
Before you worry about any single rule, get the lay of the land. The Landmine Map puts the entire regulatory landscape on one screen — every place operators step on a mine — and traces the safe route through it, starting from a consent record you can reproduce.
Open the Landmine MapFind your own gaps
General knowledge is useful; knowing where your funnel is exposed is better. These free tools run simple, transparent checks against what you tell them — nothing is stored — and hand you a prioritized list of what to fix first.
Compliance Self-Audit
Nine questions about your funnel, consent, and calling — get a risk score and a prioritized punch list.
Open the tool →Are You a Data Broker?
A four-question check against the California Delete Act definition that now reaches a lot of lead-gen businesses.
Open the tool →Consent Language Checker
Paste your opt-in and flag it against the disclosure elements operators miss most often.
Open the tool →DROP Deadline Tracker
The data-broker registration and deletion dates that carry real penalties, with live countdowns.
Open the tool →Go deep, only where it applies
You do not need all of it. Your self-audit pointed at the topics that matter for your model — start with those. Each hub is an operator-grade explainer with the primary sources linked.
Trigger Leads & HPPA
The new federal restriction on mortgage credit-trigger leads — what changed and who it binds.
Data Brokers & the Delete Act
Registration, the California DROP deletion mechanism, and whether it reaches you.
TCPA Consent
Prior express written consent done right — the spine of clean telemarketing.
State Mini-TCPAs & DNC
Florida, Oklahoma, and the growing patchwork of state calling laws stricter than federal.
TCPA Litigation
How suits actually get built, and the one-to-one repeal that reset the field.
Proof-of-Consent Tech
TrustedForm, Jornaya, and building a consent record you can actually produce.
The Operator's Compliance Brief
Stay ahead of the rule changes
Plain-English breakdowns of what changed in lead-gen compliance and what to do about it. Free, no spam, unsubscribe anytime.
The Operator’s Compliance Brief
What changed in lead-gen compliance, and what to do about it. Free, no spam.
Questions operators ask first
Is this legal advice?
No. This is an operator sharing field-tested best practices to help you navigate the landmines — not a law firm, and nothing here is legal advice. Use it to understand the terrain and ask better questions, then confirm anything that matters with qualified counsel.
Read the full disclaimer →Where should I actually start?
Run the self-audit. It takes a couple of minutes, it does not store anything you enter, and it hands you a prioritized list of where your funnel is most exposed. That list tells you which topics to read first.
Run the self-audit →I buy leads rather than generate them. Is this for me?
Yes. Buyers inherit risk from how a lead was captured and consented. The same map applies — you just read it from the buy side: what consent language to require, what proof to demand, and which sources are landmines.
See the buying-leads guidance →How current is this? The rules keep changing.
That is exactly why this site exists. We date our material, cite primary sources, and update as rules move. Always confirm an effective date against the source before you rely on it — and subscribe so you hear about the changes that matter.
How we source and verify →Ready to find your landmines?
Run the self-audit, see where you're exposed, and fix the highest-risk gaps first — before a plaintiff's lawyer finds them.