Blog
Clear, plain-English guidance for operators navigating lead-gen compliance.
Who Can Still Buy a Mortgage Trigger Lead After HPPA? The Two Exceptions
HPPA doesn’t ban every trigger lead — it carves out two exceptions: documented consumer consent, and a qualifying existing relationship. Here’s how each works on the buy side.
How to Revoke TCPA Consent: The Consumer's Right and What Your Business Must Do to Honor It
Consumers can revoke TCPA consent by any reasonable means, and you have 10 business days to honor it across every channel. Here's how to build a workflow that keeps you clean.
State Mini-TCPAs and Do-Not-Call: A Field Guide for Multi-State Callers
Federal phone rules are the floor, not the ceiling. Here's how state mini-TCPAs like Florida's and Oklahoma's add their own consent standards and private lawsuits, and how to approach multi-state calling and DNC scrubbing.
California’s DROP Goes Live: What August 1, 2026 Means If You Buy or Sell Consumer Data
California’s Delete Request and Opt-out Platform lets a consumer delete their data across every registered broker with one request. Registered brokers must start honoring those requests on August 1, 2026.
Prior Express Written Consent (PEWC) Explained: A TCPA Field Guide for Lead Buyers
A plain-English operator's guide to TCPA prior express written consent: when the law requires it for autodialed or texted marketing to cell phones, the four elements of a valid signed agreement, and how to capture and keep it.
Trigger Leads Are Now Restricted: What the Homebuyers Privacy Protection Act Actually Changed
The Homebuyers Privacy Protection Act became Public Law 119-36 on September 5, 2025, and its restrictions took effect roughly 180 days later. Here’s what it changed about mortgage trigger leads — and what it didn’t.