Established Business Relationship (EBR)
A relationship based on a consumer’s prior purchase or inquiry that can, in defined circumstances, support certain calls. An EBR is narrower than many operators assume and does not substitute for prior express written consent where the TCPA requires it.
Why Established Business Relationship (EBR) Matters for Operators
Consent is the hinge the whole system turns on. Whether contact is lawful usually comes down to what the consumer agreed to, how clearly it was disclosed, and whether you can prove it later.
Understanding established business relationship (ebr) is part of running a clean lead-generation funnel. Whether you generate, buy, or broker leads, this concept affects how you capture consent, who you can contact, and the proof you need to keep — so it directly shapes your exposure.
Key Takeaways
- 1Established Business Relationship (EBR) is a consent concept that operators should understand to stay clean.
- 2A relationship based on a consumer’s prior purchase or inquiry that can, in defined circumstances, support certain calls. An EBR is narrower than many operators assume and does not substitute for prior express written consent where the TCPA requires it.
- 3Use the free tools below to apply this concept to your own funnel and find out where you're exposed.
Apply This Concept
Related Articles
Stay ahead of the rule changes
Plain-English breakdowns of concepts like established business relationship (ebr) — what changed in lead-gen compliance and what to do about it. Free, no spam.