One-to-One Consent
The FCC rule that would have required a consumer’s TCPA consent to name a single specific seller. It was vacated by a federal appeals court in 2025 before taking effect — but state mini-TCPAs and the underlying PEWC standard still govern.
Why One-to-One Consent Matters for Operators
Lead generation runs on top of a stack of statutes and rules — the TCPA, the FTC’s Telemarketing Sales Rule, the FCC’s orders, and a fast-growing set of state laws. Knowing which one governs a given action is the difference between a clean funnel and a costly one.
Understanding one-to-one consent is part of running a clean lead-generation funnel. Whether you generate, buy, or broker leads, this concept affects how you capture consent, who you can contact, and the proof you need to keep — so it directly shapes your exposure.
Key Takeaways
- 1One-to-One Consent is a regulatory concept that operators should understand to stay clean.
- 2The FCC rule that would have required a consumer’s TCPA consent to name a single specific seller. It was vacated by a federal appeals court in 2025 before taking effect — but state mini-TCPAs and the underlying PEWC standard still govern.
- 3Use the free tools below to apply this concept to your own funnel and find out where you're exposed.
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Plain-English breakdowns of concepts like one-to-one consent — what changed in lead-gen compliance and what to do about it. Free, no spam.