Prior Express Written Consent (PEWC)
The TCPA standard for autodialed or prerecorded marketing calls and texts to a mobile number: a signed written agreement, with clear disclosures, that authorizes the specific caller to contact that number. It is the spine of clean telemarketing.
Why Prior Express Written Consent (PEWC) Matters for Operators
Consent is the hinge the whole system turns on. Whether contact is lawful usually comes down to what the consumer agreed to, how clearly it was disclosed, and whether you can prove it later.
Understanding prior express written consent (pewc) is part of running a clean lead-generation funnel. Whether you generate, buy, or broker leads, this concept affects how you capture consent, who you can contact, and the proof you need to keep — so it directly shapes your exposure.
Key Takeaways
- 1Prior Express Written Consent (PEWC) is a consent concept that operators should understand to stay clean.
- 2The TCPA standard for autodialed or prerecorded marketing calls and texts to a mobile number: a signed written agreement, with clear disclosures, that authorizes the specific caller to contact that number. It is the spine of clean telemarketing.
- 3Use the free tools below to apply this concept to your own funnel and find out where you're exposed.
Apply This Concept
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Stay ahead of the rule changes
Plain-English breakdowns of concepts like prior express written consent (pewc) — what changed in lead-gen compliance and what to do about it. Free, no spam.